The homeless charity Cyrenians wanted a name and logo for their Christmas campaign to raise money. To overcome the usual lack of response when using their current branding the name “Hometime” was created to reflect the core of the campaign idea - everybody should have a place they call home. As a result the logo was designed to reflect the feeling of warmth that is associated with home. The marketing material played on the simple things we do when we get home that make us feel comfortable, something that everybody should be allowed to experience.            View Marketing Material